Build a City Investment Promotion Agency
A city investment promotion function (center, office or desk) plays a number of different roles as it works to attract investment. It will:
- Develop an investment promotion strategy.
- Link to the national/regional IPA and other relevant bodies, e.g., relevant ministries, industrial zones, export-processing zones, etc.
- Provide guidance and information to investors.
- Forge alliances with the private sector, business associations and other partners.
- Market the opportunities available in the city and surrounding areas.
- Research and target potential investors.
- Facilitate investment.
- Provide aftercare services/support and policy advocacy.
In order to accomplish these goals, a city IPI needs a trained staff, a vision or mission, a budget, and networks:
- The staff must have a strong grasp of drivers of investment and the needs of business.
- The vision or mission must be clearly defined and be aligned with that of the national IPI.
- With regard to budget, the IPI may be an agency or a division or desk of the city government, but it must be adequately funded to carry out its mandate.
- The IPI must have networks to draw from in the city, the country, and overseas.
For more detailed information on each of these points, see: