Develop Aftercare and Policy Advocacy

Aftercare programs retain investors and foster re-investment. They are a proven method of generating new investment in a cost-effective manner. Up to 70% of inward investment can come from existing investors: According to the Handbook for Promoting Foreign Direct Investment, “a satisfied investor is the most effective promotional tool possible.”

Strategies for providing aftercare:

  • Develop a system of services to existing investors.
  • Keep in regular contact with existing investors.
  • Coordinate with the national and regional IPIs.
  • Encourage establishment of an investors’ association to serve as a channel for investor input to decision makers at the city level.
  • Develop a sustained policy advocacy function to the regional and national levels through appropriate channels.

For more on aftercare, see: