Respond to Incoming Investors and Facilitate New Investment

According to the Handbook for Promoting Foreign Direct Investment, up to 50% of all leads come from in-bound, or reactive, inquiries. For this reason, it is vital that a city IPI handle incoming investors in an efficient, professional way. The IPI’s response may determine whether or not a company decides to invest.

The handbook explains in more detail how to handle investor inquiries, how to develop a proposal for an investor, how to conduct a successful site visit, and how to facilitate inward investment. For information on assessing potential investors, with sustainable FDI in mind — that is, FDI that will maximize the benefits and minimize the cost to your city — see the Guidance Paper on Evaluating Sustainable FDI.